Ex-Camelot commercial chief lands Diamond Jubilee post
07 Feb 2012 | by Gemma Charles
Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing
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UKTV rapped over sponsor credits
24 Apr 2012 | by Maisie McCabe
such as 'Who Do You Think You Are?', 'Andrew Marr ' Making of Modern Britain' and 'Heir Hunters' on the UKTV ...
Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed. Mackenzie said: 'Over the next ...
Is a single trade body a good idea?
10 Nov 2011 | by John Tylee
'etre. Andrew McGuinness, the AA chairman, says: "The AA, which represents media owners, clients and agencies ...
Who do you think should be crowned Brand of the Year?
21 Oct 2011 | by Simon Kershaw
, which initially aired on TV, was viewed more than 10m times online; its soundtrack, Phil Collins' 'In ...
Can Labour initiative help ad industry?
15 Sep 2011 | by John Tylee
by appointing Andrew McGuinness, the Advertising Association chairman and Beattie McGuinness Bungay partner ... in agencies for 16-year-old school-leavers." AGENCY HEAD Andrew McGuinness, partner, Beattie ...
Branded domain name suffixes get go-ahead
20 Jun 2011 | by Ben Bold
marketers are convinced by the idea. Andrew Morley, vice-president of marketing EMARA at Motorola, said last ...
Government-backed Money Advice Service rolls out debut ad campaign
08 Jun 2011 | by Alex Brownsell
by illustrator Andrew Park, centres on the strapline "Helping you feel good about money". TV ads will run ...
Supermarkets that abuse power could be forced to run ads declaring their guilt
25 May 2011 | by Ben Bold
, the retail industry has voiced concerns. Andrew Opie, food director at the British Retail Consortium, said ...
Change4Life marketing backed by Advertising Association
20 May 2011 | by Gemma Charles
by health secretary Andrew Lansley, of brands paying for public health advertising, appears to have been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
