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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

. ( Media Week ) Andrew Mercer , former advertising director of the Radio Times, has joined Scout Media ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ...

Diary: Dining with the stars

31 May 2012

Mingling with stars including Hugh Grant and Gary Lineker was Walker Media's Phil Georgiadis, who submitted a winning bid for one of the most sought-after auction lots of the evening - dinner cooked at his house by the chef Mark Hix, with Blur's bass player Alex James serving the cheese course. Georgiadis ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

to be confidential and ongoing. ( Campaign ) Phil Lind , acting creative director at Channel 4 , has been ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 2012

-Ann Dale Senior digital producer: Andrew Allen Executive OOH producer: Cliff Lewis Studio artist: Chris ...

Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

, it makes them indispensable. Expedia's Andrew Warner explained how its media agency, PHD, which it works ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

Barbara Windsor, Phil Vickery and Hugh Fearnley-Whittingstall also appear. Universal McCann ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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