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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Sainsbury's squares up to M&S for summer marketing face-off

30 May 2012 | by Matthew Chapman

's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...

VIDEO: Samsung marketer outlines Hope Relay goals

16 May 2012 | by Georgina Brazier

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand

Sector Insight: betting shops

15 May 2012 | by Jane Bainbridge

Andrews Aldridge, Woo Communications and Liquid Communications. Winners and Losers in the betting shops ...

Kerry Foods marketing chief Chapman joins Kraft

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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