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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Morrisons 'Jubilee' by DLKW Lowe

30 May 2012

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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