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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

of hearing them scream for their new Sony Playstation. Design agency Basten Greenhill Andrews draws ...

MARKETING FOCUS: How Britain can still get it right

with leadership vision is needed, argues Andrew Seth...Despite decades of economic decline, all is not lost for UK business. Innovation combined with leadership vision is needed, argues Andrew Seth Over the next few weeks, Andrew Seth will be contributing to Marketing on how to rekindle the competitive spirit of UK business, the kind of positive ...

THIS WEEK: MEDIA SPEAK; Truth of Today stranger than fictional deals

fight to the death between Eddy, Sir Andrew Lloyd Webber and Mohamed Al Fayed. After all, none of them...It can only be a matter of time before Eddy Shah tries to buy back Today. Then there can be a fight to the death between Eddy, Sir Andrew Lloyd Webber and Mohamed Al Fayed. After all, none of them ... circulation. And Sir Andrew will have to stick to his musicals. Raymond Snoddy is Financial ...

THIS WEEK: Spam pursues upmarket image

. It contains virtually no water. Just quality pork shoulder. Advertising Principles director Phil ...

MARKETING MIX: PROFILE; Ken Hitchcock * CHAIRMAN * WHYTE & MACKAY: Master of no ceremony

it wrong, he protests. But he cheers up tremendously at the mention of fellow Scotsman Phil Kay. Phil Kay? He s OK - I ve been to see him. But there s no way you ll get me drinking my whisky through ...

THIS WEEK: Black Barrel in free trial debut

and will get people trying the brand for themselves, said business unit director at CSP Andrew Aylett ...

THIS WEEK: Our image is not what it could be

. In the first of several articles (see pages 22 and 23), for Marketing Andrew Seth echoes Bullmore s argument ...

MARKETING MIX: COMMENT; Open the door to fresh ideas and a new language

, but one who does is Professor Andrew Ehrenberg of South Bank University, who I interviewed a while ago ...

MARKETING MIX: LETTERS; Flying high with agencies’ input

From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services...From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services director, TBWA, London N1 We read with interest the Campaign of the Week on Easyjet (Marketing, November 30, 1995). This low fare direct booking airline has indeed captured the imagination ...

BELOW-THE-LINE: BRIEFS

. Royal Mail appoints chief Royal Mail has appointed Dr Andrew Hobbs as director of strategic ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.