MARKETING MIX: LETTERS; Flying high with agencies’ input
11 Jan 1995
From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services...From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services director, TBWA, London N1 We read with interest the Campaign of the Week on Easyjet (Marketing, November 30, 1995). This low fare direct booking airline has indeed captured the imagination ...



