to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
profile of several departures this year including its below-the-line chief Phil Mounsey. August ...
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NEWS: BBG to step up copycat battle
19 Dec 1996 | by JULIAN LEE
public affairs officer Andrew Fisher said: There is a lot of noise at the moment but until they [the ...
NEWS: Shell invites three to pitch for European job
29 Nov 1996 | by HARRIET GREEN
David Watson, Shell Europe s brand communication convergence manager, Andrew Blazye, Shell s global ...
NEWS: Interflora adds tip-ons to APL’s first campaign
29 Nov 1996 | by HARRIET GREEN
and buying is through APL. Andrew Cracknell, chairman and executive creative director of APL, said ...
ANALYSIS: Will hypermarkets take root?
21 Nov 1996 | by JULIAN LEE
s Phil Reed. In recognition of this the company has started rebadging 11 of its larger stores ...
THIS WEEK: Kwik Save cuts slowest brands
14 Nov 1996 | by JULIAN LEE
Kwik Save is to slash up to 500 brands as part of its New Generation review to set it on the road to recovery. Slower moving secondary and tertiary brands are to be removed to make way for the introduction of Kwik Save own-label and premium brands. New group marketing director Phil Smith said its ...
POINT OF PURCHASE: Shaping up for the shopper
24 Oct 1996 | by CATHY BOND
and communicating promotions. According to Andrew Moss, business development manager of NDI Display Group ... to create an authoritative display, says Tandy s head of marketing Andrew Fryatt. It demonstrates a ...
MEDIA: FOR THE RECORD
11 Oct 1996
to the Premier League and Rob Andrew s Definitive Guide to Rugby. Sugar, the best-selling glossy ...
NEWS: TBWA scratch ad reveals Virgin game
27 Sep 1996 | by HARRIET GREEN
creative challenge. The ad was written by Graeme Very and art directed by Phil Martin. Media ...
THIS WEEK: Kwik Save post signals revamp
26 Sep 1996 | by JULIAN LEE
Kwik Save has recruited Phil Smith, one of Kraft Jacob Suchard s top flight marketers...Kwik Save has recruited Phil Smith, one of Kraft Jacob Suchard s top flight marketers, to reposition its brand after a six-month review. The store chain, the UK s largest discount retailer, has struggled to retain its place in the market. It has been squeezed from above by larger ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
