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FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

31 Jan 1997 | by NICK PURDOM

the last year have chosen BTV is for interactivity and learning, explains Phil Govan, director ...

Consultancy Management: Heralding the new age of dual level PR - Strategic advice is the main service on offer from the new PR-focused management consultants but opinion is split on whether these leaner structures represent the future of PR

24 Jan 1997 | by LEXIE GODDARD

campaigns. Former BBC head of worldwide public affairs Leighton Andrews disagrees. Last July ... including Newsnight polling expert Peter Kellner. Andrews is convinced that the strategy ... . Clients, says Andrews, want specialist services. They are tired of dealing with junior staff and are fed ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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