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CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports

-focused. Candidates don t have to have a technology background to get a job. Andrew Bailey, managing consultant ...

ANALYSIS: Will Britain halt EU ad ban? - The controversy continues over UK plans to exempt Formula 1 from an EU-wide ban on tobacco advertising. But as European health ministers meet to vote on the issue, a compromise could yet salvage the situation. Lisa

. This sort of compromise seems to be a political price other countries are willing to pay, says Andrew ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

7228); Andrew Hill, director, Pelmark (01763 208 020); Joe Harman, director, TSS Pino Grillo ...

are agencies set to react to campaign cash rules, Andrew Grice asks

again. Andrew Grice is political editor of the Sunday Times. ...

MEDIA CHOICE

Phil Holder, creative director of Holder Henry Pearce s drink, Ovaltine Power, which included...Phil Holder, creative director of Holder Henry Pearce s drink, Ovaltine Power, which included sponsoring Cartoon Network s record attempt at showing the most cartoons on TV in a day. I didn t think seven-year-olds would drink a hot beverage, but I ve discovered Ovaltine Power in the cupboard and my ...

CRAFT: COLUMN - Creatives must master medium not the message/Those who think real advertising is exclusive to TV are as cutting edge as Gordon Gekko walking down the beach holding a mobile phone thesize of a shoe box

-level communications - let s see who is brave enough to embrace it. Phil Capon is the creative director ...

James Bond to link up with Ericsson in global ad initiative

. The TV ad was written by Andrew Watkinson and art directed by Chris Rawlings at WCJ, and directed ...

THE APG CREATIVE PLANNING AWARDS 1997: REFRESHED CAMPAIGN

: Tony Cox Art Director: Andrew Fraser Copywriter: Andrew Fraser Client Company: Volkswagen UK ...

CRAFT: NEWS - Creature Shop expands into production

of Creature Shop, with Camilla Williams and Phil Contomichalos from Culture Films. They plan to offer a ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

Until recently, Nike looked like one of the most successful advertisers in history. Together with its global agency, Wieden If I spend pounds 100 on a pair of trainers, I too can have attitude. Rival brands were nowhere in sight. And Nike, established in 1964 by Phil Knight, a former university ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.