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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES

18 Dec 1997

WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising Copywriter: Paul Funnell Art director: Robin Hammond SECOND Client: NPI In-Retirement Services Agency: Millennium Direct Copywriter: Phil Ray Art director: Safa Arbabha ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

Exposure: National press National Dairy Council Project: Milk Client: Andrew Ovens, marketing ...

ITC suspends Direct Line commercial by Mortimer Whittaker

05 Dec 1997 | by ANNA GRIFFITHS

if they switch to Direct Line. Andrew Paddick, the IIB director, claimed the advertisement was not only ...

An AMV BBDO advertising supplement: AMV lands pounds 15m Prudential account

21 Nov 1997 | by JOHN TYLEE

but was concerned that the brand awareness generated by the TV campaign was not matching investment. Andrew ...

CUSTOMER MAGAZINES: No more the poor relations - As customer magazines get bigger and better, they are attracting higher calibre journalists. Andy Fry surveys some of the talent making the leap into contract publishing

20 Nov 1997 | by ANDY FRY

director of John Brown Publishing, Andrew Hirsch, says: We ve surrounded ourselves with strong brands ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

14 Nov 1997 | by MARY COWLETT

. Andrew Smith, A Plus head of new media services, says: Technology can make certain activities more ... . According to Andrew Smith, A Plus head of new media services, rather than use search engines, his group ...

REVIEW: Marketing and advertising news in the week’s press

07 Nov 1997 | by ELEANOR TRICKETT

, who will be responsible for an advertising budget of around pounds 7 million, takes over from Andrew ...

Advertising & Promotion: Trade body raps Direct Line claim

06 Nov 1997 | by DRAYTON BIRD

. IIB director-general Andrew Paddick criticised the campaign, which shows a motorist standing at a ...

Waterworth quits Ludgate for FD

17 Oct 1997 | by IAN DARBY

Ludgate Communications has lost Andrew Waterworth, its joint head of financial services, who...Ludgate Communications has lost Andrew Waterworth, its joint head of financial services, who is joining Financial Dynamics as director of financial services at the end of November. Waterworth ... Lloyd, managing director of corporate communications at Financial Dynamics said: Andrew s coming ...

Marketing Mix: A word to the wise

16 Oct 1997 | by PATRICK BARRETT

After making his marketing name at Phileas Fogg, Phil Lynas has spent the past two years turning...After making his marketing name at Phileas Fogg, Phil Lynas has spent the past two years turning Patak Foods into a marketing, as well as a financial, success. Now sales and marketing director, he says that the best advice he has ever received revolves around creating an innovative culture ...

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