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21 Nov 1997 | by PETER SOUTER
Bradley Art director: Phil Clarke Director: Pete Lewtas Production company: James Garrett ...
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CAREERS: Room in IT for the non-techie - With big budgets to spend and increasingly competitive markets to operate in, the technology and telecoms companies are putting more and more emphasis on marketing. Jane Bainbridge reports
04 Dec 1997 | by JANE BAINBRIDGE
-focused. Candidates don t have to have a technology background to get a job. Andrew Bailey, managing consultant ...
Telegraph strikes deal to reduce energy bills
24 Oct 1997 | by ANNA GRIFFITHS
of England, and will be rolled out nationally as deregulation occurs region by region. Andrew ...
Media: C5 signs up new ad deals
23 Oct 1997 | by PAUL PARASHAR, Broadcast director, New
through the autumn. The other advertisers will come on-stream throughout the month. Phil Teeman ...
Shell unveils first ad through JWT
17 Oct 1997 | by HARRIET GREEN
by the copywriter, Andrew Singleton, and the art director, Jono Wardle and directed by Simon Cheek through Spirit ...
INTERACTIVE: Hasbro Toys
19 Sep 1997 | by ALAN MCCULLOCH, commercial director of
games online. Created by Chris Jenkins, head of design, and Andrew Howells, multimedia director, Billco Produced by Andrew Howells ...
HOTLINE
12 Sep 1997 | by JOHN TYLEE
Bean Andrews Norways Cramphorn to develop a brand advertising campaign backed by a spend of pounds ...
PRESENTATIONS: Presenting the future - Multimedia presentations can sharpen up your business image as well as save money and effort. Clive Couldwell writes
21 Aug 1997 | by CLIVE COULDWELL
now use CDs, adds Phil Redding, deputy managing director of The Presentation Company. Just ...
FIELD MARKETING: Hand in hand with data - Portable computers are allowing field marketers to offer faster and more accurate data collection and delivery. Sara Edlington looks at the developments
14 Aug 1997 | by SARA EDLINGTON
come of age for field marketing, says Andrew Shipton of Retail Field Marketing. The development ...
When Directors become brand stewards - Some star commercials directors are synonymous with the ad campaigns they have helped create and nurture. Jim Davies investigates how they co-operate with agency creatives and maintain a fresh approach
08 Aug 1997 | by JIM DAVIES
, Stuart and Andrew Douglas were encouraged by Tim Delaney to make their work move . He packed them off ... , the brothers recently parted - Stuart remains at D-Films, while Andrew set up his own company, Douglas ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
