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Media Profile: Remaking Independent’s day - Andrew Marr, editor, the Independent

It hasn t been easy being a newspaper editor recently. If you haven t been scorned by the broadcasters then you ve been lambasted by Earl Spencer or criticised by members of the public on phone-in radio shows. Andrew Marr, editor of the Independent, has managed to avoid most of the mud ...

REVIEW: Marketing and advertising news in the week’s press ..

, will report to the marketing director, Andrew Marsden. - General release...Britvic has appointed a director of carbonates to oversee the marketing of brands such as Pepsi and Tango. David Graham, the marketing and commercial director of the Whitbread-owned TGI Friday, will report to the marketing director, Andrew Marsden. - General release Don Cruickshank ...

FOCUS: MARKET RESEARCH - A sharper focus on public opinion/It used to be just a penny for your thoughts, but these days those same ideas are proving invaluable for uncovering consumer trends and perceptions Mary Cowlett looks at the growing use of focus g

Last month, Andrew Neil, editor-in-chief of the Scotsman and the European, criticised the use...Last month, Andrew Neil, editor-in-chief of the Scotsman and the European, criticised the use of focus groups in a Daily Mail article entitled Only cowards listen to focus groups . Neil cites an exercise ten years ago when, as editor of the Sunday Times, he had begun to expand the paper into a ...

Aerial Awards juror attacks industry for disinterest in radio

. Walter Thompson); Chris O Shea (Banks Hoggins O Shea); Paul Grubb (Duckworth Finn Grubb Waters); Phil ...

Advertisers urge ISBA to snub ITV

-panies, Phil France, the managing director of Laser Sales, argued that ITV would be more effective as one ...

Jammie Dodgers TV idea from Saatchis leads to pounds 1.5m task

The children s biscuit brand, Jammie Dodgers, has signed up Saatchi Saatchi the group product manager at Burtons, Rachel Moffatt, explained. John Rudaizky, the group account director at Saatchis, explained that two young creatives - the writer, Andrew Fisher, and art director, David ...

RAB and Campaign launch Private Hear review of radio ads

, and we re delighted that, with the RAB, we have come up with a practical solution. Andrew ...

Conservatives reshuffle press pack

Alex Aiken and director of political operations Andrew Cooper, will report to vice ...

THIS WEEK’S BIG QUESTION: Is it wise to change a well-known agency name?

on to the best of the old while introducing the new. Andrew Litchfield Camargue Communications ...

PRIVATE VIEW: BY NICK WELCH

feel Agency: BST-BDDP Writer and art director: Tom Hudson Director: Andrew Douglas ... Creative team: Andrew Fisher and David Askwith Exposure: National and selected satellite TV ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.