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16 Dec 1999 | by ANNE-MARIE CRAWFORD
s former chief marketing officer, Andrew Mooney. As president of Disney Consumer Products Worldwide ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
... the Renault Scenic Sound of Music pastiche from Publicis featuring a Julie Andrews-type dancing away ... . Britvic marketing chief Andrew Marsden Every time that I ve expressed an opinion ...
Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions
16 Dec 1999 | by BHAVNA MISTRY, editor of Marketing Even
, while the second will be an operational person, says Andrew Reed, account director in Imagination ...
Ericsson hires Media Edge
06 Dec 1999 | by LEXIE GODDARD
/buyer Andrew Parr. UK planning will be the responsibility of The Media Edge s UK planning team, which ...
Carlton Online set to double in size
29 Nov 1999 | by MARK TUNGATE
Carlton Online will double in size over the next six months and plans to recruit at least four additional sales people. Managing director Phil Rooke said the company s 58-strong staff would grow to 90 by March and that its four-strong sales team would be increased to at least eight . Our ...
200 for 2000: Top 20 Telemarketing and CM Bureaux - Call centres widen their field of vision - Telemarketers are reinventing themselves as all-round communication experts as a result of technological demands
25 Nov 1999 | by KEN GOFTON
-hoc projects and toward outsourcing and CRM contracts with major, blue-chip companies. Phil Clough ...
The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century
25 Nov 1999 | by JANE BAINBRIDGE
into heads and even tattooed on to flesh. The swoosh was introduced in 1972, the same year that Phil Knight ...
CAREERS: Movers
18 Nov 1999 | by MIKE HARVARD, Outsourcing Insight
. Martin joins from Lee s marketing strategy. Andrew Jackson has left Norwich Union to take ...
Virgin launches phone ads
12 Nov 1999 | by EMMA HALL
a message about cost saving. The commercials were written by Phil Cockrell and Richard ...
DIRECT: Briefs
04 Nov 1999 | by CONOR DIGNAM
at Home Office plans to restrict commercial use of electoral roll data. Andrew Jacobs, legal counsel ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
