Lloyds TSB uses DM to address savings rate misconception
29 Nov 2002 | by IAN DARBY
Partners Andrews Aldridge created the campaign, which will target existing current account customers of Lloyds TSB. It aims to drive home the message that Lloyds' Reward Savings Account can compete ... to read details on the savings account. Steve Aldridge, a creative partner at Partners Andrews Aldridge ...



