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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

-rated prank calls to actor Andrew Sachs. While the BBC was in the shooting gallery, the long ...

Monocle magazine launches podcast

22 Dec 2008 | by Dan Leahul

Normal 0 The podcast will feature commentary from the magazine's global team of editors, with regular updates from editor Andrew Tuck, Asia bureau chief Fiona Wilson and Americas bureau chief Ann Marie Gardner. Scheduled guests for the initial podcast include philosopher Alain de Botton ...

Digital radio switchover possible in 2017, says government report

19 Dec 2008 | by Tristan O'Carroll

all members of the group for their work in looking at this issue over the past year." Andrew ...

Air ambulance uses mobile to attract donations

19 Dec 2008 | by Sarah Johnson

The text-to-donate service, hosted by Oxygen8 Communications, operates on a short-code platform. To make a donation, supporters send an SMS to the code LA81. This generates a one off donation taken from the cost of the text message. Andrew Cameron, chief executive of London's Air Ambulance said: "Although ...

Chief executive Drayton departs Phorm

18 Dec 2008 | by Tristan O'Carroll

with ISPs on the trial and deployment of Phorm's technology. In addition, Andrew Croxson has been appointed ...

Trinity Mirror title implements new idea for video advertising

17 Dec 2008 | by John Reynolds

The Gazette is filming its sporting interviews that run across Gazettelive.co.uk in front of a specially commissioned sponsorship board. Trinity Mirror claims that interviews with the papers' footballing experts, chief writer Eric Paylor and sports editor Phil Tallentire, are attracing more than 50 ...

Airmiles gets set for launch of TV ad campaign

17 Dec 2008 | by Hadassah Nymark

The campaign, created by Partners Andrews Aldridge, costs 3.5 million as the company aims to increase awareness of the free flights available to its millions of members. Fred Prego, the head ... director at Partners Andrews Aldridge, said: "The TV ad is a simple but highly effective execution ...

Haymarket's Slot leaves to set up consultancy

16 Dec 2008 | by John Reynolds

Slot s deputy, Andrew Taplin, will become acting managing director when she leaves the company this Thursday. Slot joined Haymarket Network, the publisher of customer magazines including Sky Sports Magazine, Sony Magazine and the official match day programmes for the England football team, in 2005. The group ...

Grey scoops November Anna for Five's Brand and Ross ad

15 Dec 2008 | by Nikki Sandison

to her grandfather, actor Andrew Sachs, was created by Grey London creative team Andy Amadeo and Nils ...

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