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LG leverages sponsorship of London's New Year's Eve fireworks

29 Dec 2008 | by Staff

skills to find work. LG Electronics UK and Ireland marketing director Andrew Warner said: Working ...

The Work: New Campaigns - UK

28 Nov 2008

Planner: Jack Perone Media agency: Carat Production company: Industry Films Director: Phil Brown ...

Boots appoints Lida to Advantage Card business

25 Nov 2008 | by Matt Williams

Proximity and Partners Andrews Aldridge.

LG campaign aims to end confusion over digital TV

24 Nov 2008 | by Fiona Ramsay

will feature the new Renoir mobile phone, steam washers and TVs. LG marketing director Andrew Warner said ...

LG agrees global deal with F1

24 Nov 2008 | by Fiona Ramsay

Power Station last month. LG marketing director Andrew Warner said the electronics company was looking ...

The Week in marketing: 11 November 2008

11 Nov 2008 | by Staff

remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...

LG plays down on 'Life's Good' tagline due to credit crunch

28 Oct 2008 | by Fiona Ramsay

Its latest ads focus instead on products that make life easier. Marketing director Andrew Warner said the drive would dramatise 'insights that people can relate to' because 'life actually isn't that good right now'. The activity is intended to prompt 18- to 35-year-olds to 'reappraise' the brand ...

Holland & Barrett in fresh ad strategy

21 Oct 2008 | by Gemma Charles

director Phil Geary said it is moving away from major rolling discounts. 'We were doing huge numbers when a ...

Brand Health Check: Ribena

21 Oct 2008 | by Joe Thomas

. So, how can Ribena reinvigorate itself? We asked Andrew Marsden, a brand consultant and former ... handles the Danone Waters business. Andrew Marsden brand consultant, Andrew Marsden Consulting First ...

Nintendo launches latest celebrity TV ads

20 Oct 2008 | by Fiona Ramsay

The campaign, which breaks on 27 October, will feature Girls Aloud, Jamie and Louise Redknapp, Fern Britton and husband Phil Vickery, and Ronan Keating with wife Yvonne and their children. Girls Aloud can be seen playing Nintendogs and Mario Kart DS in the studio and while relaxing at home ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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