Search results for Phil Andrews

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The Week in marketing: 11 November 2008

remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...

Marketers build brand 'me' to promote their careers

to work with people who can make the agency famous through great work,' he says. Andrew Marsden: ultimate spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing director Andrew Marsden is one of the UK's most high-profile and outspoken marketers. He defines himself ...

Marketers should use social networking sites to talk not sell

are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...

Trinity lands Lexus media planning job

and direct communications and moving away from conventional media silos." Phil Nunn, a partner at Trinity ...

Rolls-Royce selects Engine for creative

LONDON - Rolls-Royce Motor Cars has appointed The Engine Group, led by a team from Partners Andrews...Cars". Partners Andrews Aldridge's chief executive, Phil Andrews, said: "Rolls-Royce is a fantastic ...

Why brands love Bond

of planning at Saatchi Saatchi. Andrew Knowles, co-founder of JKR, believes that brands and Bond work ...

Top 10 tips to maximise the efficiency of marketing spend in a downturn

that by talking in terms of investment, rather than spend,' says Andrew Challier, managing partner of media ...

CHI wins Lexus digital job

for its direct marketing account, held for six years by Partners Andrews Aldridge. Kitcatt Nohr Alexander ...

Kitcatt Nohr scoops below-the-line Lexus account

three-way pitch against Archibald Ingall Stretton and the incumbent Partners Andrews Aldridge....The appointment puts an end to Partners Andrews Aldridge's six-year relationship with the car brand, which began in 2001 when the agency scooped the business in a three-way shootout. Kitcatt Nohr will now take on responsibility for the car brand's prospect and customer management campaigns, which ...

Lexus awards direct and digital business to Kitcatt Nohr

The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.