Simon Andrews to run mobile start-up
26 Nov 2009
Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service mobile agency in partnership with the digital media specialist Agenda21.
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It could have been dreamt up at a lavish party attended by super-models and celebrities or at an exclusive resort. Sir Philip Green and Simon Cowell's grand idea to develop an entertainment company, Greenwell, with the scale of Disney, was first revealed in June.
Simon Andrews, the former global digital strategy officer at Mindshare, has launched a full-service mobile agency in partnership with the digital media specialist Agenda21.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.