to remove filtersAlan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail
08 Dec 2010 | by Alan Mitchell
? In the early-50s, a statistical maestro by the name of Andrew Ehrenberg was looking at a table of brand market ...
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John Lewis continues to perform well despite the snow
23 Dec 2010 | by Ed Owen
. John Lewis came fourth in a satisfaction poll of all online retailers earlier this week. Andrew ...
Brand group opposes government's plain packaging for cigarettes plan
22 Nov 2010 | by Daniel Farey-Jones
Andrew Lansley touted the idea of removing all branding from cigarette packets.
Andrew Walmsley on Digital: The tail doesn't wag the dog
10 Nov 2010 | by Andrew Walmsley
; because there's no faster way to erode value. Andrew Walmsley is a digital pluralist 30 SECONDS ...
Andrew Walmsley on Digital: Starbucks' grande strategy
03 Nov 2010 | by Andrew Walmsley
't get change as you paid on your BlackBerry. No room for Spangles in this brave new world. Andrew ...
GHD approaches agencies for direct and digital review
28 Oct 2010 | by Sara Kimberley
A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers. The pitch is expected to take place in November. The search for an agency follows GHD's selection, earlier this month, of Partners Andrews Aldridge to handle a below ...
Two more senior Cadbury executives leave Kraft
14 Oct 2010 | by John Reynolds
to leave the business. Previous executives to depart include Phil Rumbol, Cadbury s head of marketing ...
GHD hands direct marketing account to PAA
07 Oct 2010 | by Matt Williams
GHD, the global haircare appliances brand, has appointed Partners Andrews Aldridge to handle its
British Gas invests in online energy management tool
07 Oct 2010 | by Sarah Shearman
plans to roll out two million smart meters by 2012. Phil Bentley, managing director at British Gas ...
Samsung offers domestic tips with online films
22 Sep 2010 | by Sarah Shearman
of the month. Andrew Jones, marketing manager at Samsung, said: "We wanted to create an innovative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
