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Cadbury picks Red Consultancy for gorilla sequel

The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...

Chime acquires ethical PR firm

former Grayling Political Strategy CEO Leighton Andrews as MD, in addition to recruiting former Burson ...

Robson Brown to handle integrated PR brief for Flymo

. Robson Brown's team reports to Flymo marketing manager Andrew Mackay, who said the appointment would ...

Grayling Group merges Profile with lobby shop

years. Eastoe, who will now report to Grayling Political Strategy MD Leighton Andrews, said: 'There ...

STOP PRESS: M&S merges press offices under Challier

advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

Barnardo’s calls in new PR chief

Andrew Nebel, to whom the role reports, created the post in July this year after then head of PR Leon ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

to Andrew Tucker, fashion journalist and author of the London Fashion Book, this works by providing ...

Barnardo’s combines top PR and advertising roles

Barnardo s communications director Andrew Nebel has folded the children s charity s top...Barnardo s communications director Andrew Nebel has folded the children s charity s top advertising and PR posts into one role. Nebel said the decision to combine the roles follows Leon Choi s announcement that he would be leaving next month and the departure earlier this year of head of advertising ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew

specifically targeted in other campaigns. From his office in Westminster, employment minister Andrew ... . NEW DEAL VARIANTS: Weighing up the options In September 1998, employment minister Andrew Smith ...

STOP PRESS: Saatchi and Saatchi enlists Andrews

Saatchi and Saatchi has hired Bronwen Andrews, PR head for the Disney Channel, as PR director...Saatchi and Saatchi has hired Bronwen Andrews, PR head for the Disney Channel, as PR director. Saatchi and Saatchi handle above and below-the-line advertising for the Army s recruitment campaign and Andrews has been tasked with helping to modernise the image of the Army. Andrews is recruiting two ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.