Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
and communications director Andrew Watt, now a director at consultancy One Big Step, and Toby Gunton, chief digital ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
Andrews Aldridge, Woo Communications and Liquid Communications. Winners and Losers in the betting shops ...
Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
