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Yorkie makes shift from 'not for girls' positioning with new TV ad

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Kerry Foods marketing chief Chapman joins Kraft

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp

Coke, Tesco, Kraft sign up to calorie reduction pledge

. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a

Trading places: this week's people moves

, has promoted Phil Daniel and Mick Tedder to the respective roles of national sales director ...

Brand Health Check: Baileys

's European president, Andrew Morgan, blamed a 2% fall in UK value sales on its strategy of pulling back ...

Mars UK to enforce 'calorie cap' across chocolate lines

year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...

Trading Places: this week's people moves

, as its chief executive. ( Marketing ) Former Camelot, Kraft and Somerfield marketer Phil Smith has ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.