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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...

Brand barometer: Nivea viral campaign reviewed

04 May 2012

, ‘The Keepy Up Challenge’, features World Freestyle Football Champion Andrew Henderson teaching ...

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

solutions, Marketing (host) Pete Markey, chief marketing officer, RSA Group Andrew Warner, senior ... . Andrew Warner Click-through last-touch ratio is prevalent because the time in which to prove things ...

Groupon reins in marketing spend as it reports loss of $42.7m

09 Feb 2012 | by Sarah Shearman

million, for the fourth quarter ended 31 December. Andrew Mason, chief executive of Groupon, said: "We ...

Time Out's marketing director Booth exits for The Hut Group

01 Feb 2012 | by Arif Durrani

Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew

Sky restructures marketing teams

12 Jan 2012 | by Maisie McCabe

. Andrew Mortimer remains in his role as director of brand and media. As managing director, BBC ...

Getting to grips with the second screen

02 Dec 2011 | by Nicola Clark

such as Jersey Shore, Made in Chelsea and Glee. Phil Nunn, communications planning architect at advertising ...

Best Buy to launch customer magazine

11 Jul 2011 | by Oliver Luft

in London later in July and be made available through bestbuy.co.uk in an e-catalogue format. Andrew ...

Branded domain name suffixes get go-ahead

20 Jun 2011 | by Ben Bold

marketers are convinced by the idea. Andrew Morley, vice-president of marketing EMARA at Motorola, said last ...

Customer publishing leagues: The rise of branded content

16 Jun 2011 | by Kim Benjamin

rarely does, argues Andrew Taplin, managing director of Haymarket Network (part of Haymarket Media Group ...

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