Think BR: Championing change, talent and digital leaders of tomorrow
09 Mar 2012 | by Steve Parker
director Phil Miles explains, "'Google Adwords allows you to plan and buy across Google search, display ...
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Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
solutions, Marketing (host) Pete Markey, chief marketing officer, RSA Group Andrew Warner, senior ... . Andrew Warner Click-through last-touch ratio is prevalent because the time in which to prove things ...
Trading Places: this week's people moves
09 Mar 2012 | by Daniel Farey-Jones
, Phil Cockrell and Graham Storey, are leaving the agency to join DLKW Lowe. The pair are not being ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
specifically, content has always been key; what has changed is the measurement. Andrew Stirk, executive ... . Phil Townend, EMEA managing director, Unruly: What s fascinating is that 16 to 24 and 25 to 34 year ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
former head of TV Phil Hall and MediaCom Beyond Advertising managing partner Kirsti Wenn, to joint ...
Virgin Media to interrupt Yeo Valley ad during Brit breaks
21 Feb 2012 | by Ian Darby
Media business , has planned and delivered the media activity. Andrew Stephens, the joint managing ...
A view from the top: Magazine leaders give their take on the ABCs
20 Feb 2012 | by Arif Durrani
." The Economist UK Andrew Rashbass, group CEO Magazines: 6 (global) Total average circ: 1 ...
Kellogg's to sponsor breakfast on Boomerang
17 Feb 2012 | by Maisie McCabe
, to coincide with children going back to school. Andrew Mallandaine, sales director at Turner Media ...
MAGAZINE ABCs: Private Eye leads buoyant current affairs sector with 25 year high
16 Feb 2012 | by Arif Durrani
widely anticipated by group chief executive Andrew Rashbass , who said print declines are being more than ...
MAGAZINE ABCs: Soap titles sink in TV listings sector
16 Feb 2012 | by Lynsey Barber
television. Andrew Mercer, Radio Times ad director of 10 years, left the title and Immediate unveiled a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
