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Mobile to be 'biggest branding product on the planet', says IAB chairman

18 May 2012 | by Sarah Shearman

." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...

Facebook chiefs advocate fan value over numbers

30 Mar 2012 | by Sarah Shearman

, according to Andrew "Boz" Bosworth, director of product engineering at the social network.

Brands must be authentic storytellers on Facebook, say execs at fMC

29 Mar 2012 | by Sarah Shearman

of business at marketing partnerships at Facebook; Rob Horler, chief executive of Aegis Media; and Andrew ...

Thomas Cook fights back with major 'explore' campaign

08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

, which runs throughout January. Phil Aird-Mash, co-chief executive, Thomas Cook, said: "While ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

of the marketing shake-up resulted in James Tipple, vice-president for marketing at Yahoo! EMEA, and Andrew Cocker ...

VisitScotland looks to stars for £140m Disney boost

02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Andrews, who was behind animated films 'Ratatouille' and 'The Incredibles', and Brenda Chapman, who ...

Unilever adopts new global digital strategy for Sure

21 Feb 2012 | by Loulla-Mae Eleftheriou-Smith and Sarah Shearman

country-specific basis. Previous UK work has included a Sure for Men viral featuring cricketer Andrew ...

Mobile shopping increases nearly threefold

13 Jan 2012 | by Matthew Chapman

' websites rocketed by 169%, meaning 15% of all traffic came from mobile devices during December. Andrew ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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