Steve Atkinson joins mobile network AdMaxim
31 May 2012 | by Maisie McCabe
AdMaxium's expansion into Europe, Andrew Edwards, UK group chairman and chief executive and president ...
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
10. Copenhagen Phil 'flashmob on the Copenhagen Metro' by Makropol 3,176 shares this week All ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
Andrew Fisher, CEO, Shazam...., advertising and fans alike, but this is just the start. Andrew Fisher, CEO, Shazam ...
Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
. Copenhagen Phil and Radio Klassisk 'flashmob in the Copenhagen Metro' by Makropol 17,067 shares this week ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
, according to Andrew "Boz" Bosworth, director of product engineering at the social network.
Brands must be authentic storytellers on Facebook, say execs at fMC
29 Mar 2012 | by Sarah Shearman
of business at marketing partnerships at Facebook; Rob Horler, chief executive of Aegis Media; and Andrew ...
Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway
22 Mar 2012 | by Paul Kitcatt
're not the customer - you're the product being sold." Thank you, Andrew Lewis, aka blue_beetle on metafilter ...
My Media Week: Marco Bertozzi
21 Mar 2012 | by Hayley Pinkerfield
to the leaving do of my good friend Phil Christer, who has recently moved to Google. Phil has kept me sane ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
