Watch the video to hear Steve Aldridge, the creative director at Partners Andrews Aldridge, about the UK's paltry return in the 2009 Cannes Direct Lions. Darren Kay, the joint executive creative director at TMW, also analyses the 2009 winner, McCann Erickson's campaign for Tourism Queensland. ...
The integrated campaign spans TV, digital and direct marketing and is intended to increase Prudential General Insurance's volume of car and home insurance policies, as well as retain and cross-sell to existing customers. The TV ad, directed by Phil Taylor and produced by Jeremy McWilliams for Bang, aims ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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