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Tesco revamps Direct to create 'Amazon-style' offering

consumers log in, the more the software will predict the best options.' Andrew Williams, Tesco's digital ...

Best Buy to launch customer magazine

in London later in July and be made available through bestbuy.co.uk in an e-catalogue format. Andrew ...

Virgin Holidays hires O2's head of direct marketing

Joining on 20 June, Otter will report directly to Andrew Shelton, marketing director at Virgin Holidays. She will be responsible for growing the holiday operator's retention strategy, in line with consumer and market trends. She replaces Kyri Kilakos, the brand s head of insight for the past six ...

What digital marketers can learn from DM

Steve Aldridge, creative partner and chairman at Partners Andrews Aldridge, says it is difficult ...

Power 100: 100 to 50

to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ...

Yakult unveils revamped site with lifestyle focus

strategy to encourage dialogue and engagement with our Yakult drinkers, said Andrew Nash, sales ...

Andrew Walmsley on Digital: Privacy is a case of respect

. Andrew Walmsley is a digital pluralist 30 SECONDS ON ... online data - Google claims ...

Vouchers and gift cards: Corporate incentives

-buying by the incentive agencies, according to Andrew Johnson, director-general of UKGCVA. He adds that another change ...

John Lewis drops Greenbee brand and focuses on insurance

will be phased out." John Lewis Insurance will be introduced with a campaign created by Partners Andrews ...

TUI in reversal of group marketing structure

and innovation, Andrew Laurillard, to leave the company next month. He leaves without a role to go to. As part ...

 

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