to remove filtersBrothers mounts holiday cider campaign
28 Nov 2008 | by Gemma Charles
Brothers Drinks head of marketing Phil Plowman. This is not just a Christmas push, it is part of our ...
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Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
-er marketing, despite the evidence showing how crucial it is, particularly in a recess-ion,' says Andrew Aylett ...
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...
Moodier Britain survey shows less trust in banks and more in supermarkets
25 Nov 2008 | by Jeremy Lee
, Tesco's financial director Andrew Higgins announced the retailer's plans to enter the mortgage ...
Adwatch review: Aldi
11 Nov 2008
-worth of flip-charts to prove this - is not a thing. Value, it seems, is an equation. So how does Phil Vickery ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...
Tesco aims to fill 'trust gap' in personal finance
28 Oct 2008 | by Alex Brownsell
As the banking sector comes to terms with the nationalisation of its leading players, Tesco's financial director, Andrew Higginson, said that it is looking to enter the mortgage and current account ... position.' Phil Hawkins, managing director at financial specialist marketing agency The Gate, believes ...
Holland & Barrett in fresh ad strategy
21 Oct 2008 | by Gemma Charles
director Phil Geary said it is moving away from major rolling discounts. 'We were doing huge numbers when a ...
Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
. So, how can Ribena reinvigorate itself? We asked Andrew Marsden, a brand consultant and former ... handles the Danone Waters business. Andrew Marsden brand consultant, Andrew Marsden Consulting First ...
Bauer makes a late entry to discount designer fashion site
14 Oct 2008 | by Alison Donnelly
director Andrew Robb confirms that every sale it runs will include an editorial feature on the brand. 'Our ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
