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First Direct opts for Ubiquitous approach

Until Sunday (28 October), First Direct customers who hail one of 30 First Direct-branded cabs can travel anywhere in Zones 1 and 2 with no charge. The offer marks the end of a campaign for First Direct which has seen the cabs carrying megaside advertising for two months. Andrew Barnett, Ubiquitous ...

Equi=Media wins Imagine Homes account

brand advertising. Andrew Burgess, managing director of Equi=Media, said the agency had picked up ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.