LG agrees global deal with F1
24 Nov 2008 | by Fiona Ramsay
Power Station last month. LG marketing director Andrew Warner said the electronics company was looking ...
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LG campaign aims to end confusion over digital TV
24 Nov 2008 | by Fiona Ramsay
will feature the new Renoir mobile phone, steam washers and TVs. LG marketing director Andrew Warner said ...
The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...
LG plays down on 'Life's Good' tagline due to credit crunch
28 Oct 2008 | by Fiona Ramsay
Its latest ads focus instead on products that make life easier. Marketing director Andrew Warner said the drive would dramatise 'insights that people can relate to' because 'life actually isn't that good right now'. The activity is intended to prompt 18- to 35-year-olds to 'reappraise' the brand ...
Holland & Barrett in fresh ad strategy
21 Oct 2008 | by Gemma Charles
director Phil Geary said it is moving away from major rolling discounts. 'We were doing huge numbers when a ...
Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
. So, how can Ribena reinvigorate itself? We asked Andrew Marsden, a brand consultant and former ... handles the Danone Waters business. Andrew Marsden brand consultant, Andrew Marsden Consulting First ...
Nintendo launches latest celebrity TV ads
20 Oct 2008 | by Fiona Ramsay
The campaign, which breaks on 27 October, will feature Girls Aloud, Jamie and Louise Redknapp, Fern Britton and husband Phil Vickery, and Ronan Keating with wife Yvonne and their children. Girls Aloud can be seen playing Nintendogs and Mario Kart DS in the studio and while relaxing at home ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
to work with people who can make the agency famous through great work,' he says. Andrew Marsden: ultimate spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing director Andrew Marsden is one of the UK's most high-profile and outspoken marketers. He defines himself ...
The Marketing Profile: Dominic Chambers of LG
14 Oct 2008 | by Fiona Ramsay
research and development, and appointed Andrew Warner as UK marketing director. LG is also in rude ...
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
