Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a
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Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
Renault unifies UK marketing under 'Va va voom' line
14 Feb 2012 | by John Reynolds
its marketing in 2006 before it was reinstated last year by current UK marketing director Phil York ...
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year...of British Art. Marketing editor Noelle McElhatton said: It s a real coup to have Andrew Graham ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
said it had received assurances that jobs would be safeguarded under new ownership. Andrew Moss ...
eBay unveils debut UK sport sponsorship
07 Jun 2011 | by John Reynolds
experiential, PR and social media. Andrew Hooks, head of eBay Motors in Europe, said: 'The BTCC is a great fit ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ...
Peugeot crowdsources creative to liven up positioning
28 Apr 2011 | by Ed Owen
the brief, created the supporting microsite and helps manage Peugeot's Facebook community. Andrew ...
Peugeot launches Twitter customer care service
18 Apr 2011 | by Sara Kimberley
forum where common queries will be shared and responded to quickly. Andrew Goodall, internet manager ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
the development of the business case for a major expansion of the Trust's digital marketing . . PHIL YORK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
