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The Week in marketing: 11 November 2008

remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...

Marketers build brand 'me' to promote their careers

to work with people who can make the agency famous through great work,' he says. Andrew Marsden: ultimate spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing director Andrew Marsden is one of the UK's most high-profile and outspoken marketers. He defines himself ...

Marketers should use social networking sites to talk not sell

are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...

Why brands love Bond

of planning at Saatchi Saatchi. Andrew Knowles, co-founder of JKR, believes that brands and Bond work ...

Top 10 tips to maximise the efficiency of marketing spend in a downturn

that by talking in terms of investment, rather than spend,' says Andrew Challier, managing partner of media ...

Lexus awards direct and digital business to Kitcatt Nohr

The appointment follows a three-way pitch, which included Lexus' incumbent direct marketing agency Partners Andrews Aldridge. The direct and digital marketing assignment for Lexus GB includes lead generation, prospect and CRM programmes across various media. However, data management for the car brand ...

When to ditch a strapline

Artois family of beers. Phil Rumbol, now marketing director at Cadbury, axed the popular, long ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities

vehicles starting at 3.95 an hour or 39.50 a day. Co-founder Andrew Valentine says that when times ...

Do 'event ads' like Honda's live skydive have lasting brand benefits?

and consultant Andrew Marsden warns against using stunts for the sake of it. 'If it's a piece of theatre ...

Hyundai appoints Cullis as new head of marketing

LONDON - South Korean car marque Hyundai has appointed Andrew Cullis as UK marketing director.

 

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