Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...
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Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...
What niche social networks can do for your brand
25 Nov 2011 | by Sarah Shearman
, strategy director at agency Partners Andrews Aldridge, works on GlaxoSmithKline's social network for its ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year...of British Art. Marketing editor Noelle McElhatton said: It s a real coup to have Andrew Graham ...
Allders shopping site goes live
19 Jul 2011 | by Oliver Luft
with the brand name in 2005. Andrew MacKenzie, CEO of Allders said: "The future of large department stores ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Steve Aldridge, creative partner and chairman at Partners Andrews Aldridge, says it is difficult ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
the reduction in spend might just have been a good thing. Phil Hall Head of TV, MediaCom: BT joins Sky ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
