The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...
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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...
Tesco aims to fill 'trust gap' in personal finance
28 Oct 2008 | by Alex Brownsell
As the banking sector comes to terms with the nationalisation of its leading players, Tesco's financial director, Andrew Higginson, said that it is looking to enter the mortgage and current account ... position.' Phil Hawkins, managing director at financial specialist marketing agency The Gate, believes ...
Bauer makes a late entry to discount designer fashion site
14 Oct 2008 | by Alison Donnelly
director Andrew Robb confirms that every sale it runs will include an editorial feature on the brand. 'Our ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
to work with people who can make the agency famous through great work,' he says. Andrew Marsden: ultimate spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing director Andrew Marsden is one of the UK's most high-profile and outspoken marketers. He defines himself ...
Marketers should use social networking sites to talk not sell
07 Oct 2008 | by Fiona Ramsay
are still trying to find the balance. We are not a pure ad-funded model.' Andrew Walmsley, co-founder of i ...
Study: How to defend marketing to the board
07 Oct 2008 | by Nicola Clark
committee included Andrew Marsden, former marketing director of Britvic Soft Drinks, and Peter Gowers, chief ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
his new role in December, and will report to Andrew Morgan, the company's European president. Jaffa ...
Tesco's discount gamble
30 Sep 2008 | by Jennifer Whitehead
every last penny and always on the lookout for a bargain. Andrew Challier, managing partner at Billetts ...
Why brands love Bond
09 Sep 2008 | by Joe Thomas
of planning at Saatchi Saatchi. Andrew Knowles, co-founder of JKR, believes that brands and Bond work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
