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Coke, Tesco, Kraft sign up to calorie reduction pledge

. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a

Marketing's Adwatch of the Year 2011

. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

Food Advertising Unit to study effect of ads on children

secretary Andrew Lansley outlined the Responsibility Deal plan, and called on brands 'to do more to reverse ...

TV art critic to chair Marketing Design Awards judging

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year...of British Art. Marketing editor Noelle McElhatton said: It s a real coup to have Andrew Graham ...

Power 100: 100 to 50

to 15m this year. 95: CLAIRE ANDREWS - MAZDA UK In an industry dominated by middle-aged male petrolheads, former Lotus marketer Andrews is that rarest of creatures - a female automotive marketing ... Deals promotion in the UK. Andrews enjoys a close relationship with media agency Mindshare, and has ...

Burger King hires former McDonald's marketer

Blundell will take up the role on 3 May. She will report to Andrew Trounce, Burger King's managing director for UK and Ireland. She will also have a dotted reporting line to John Schaufelberger, senior vice-president of marketing for EMEA. Previously, Blundell was chief marketing officer at The Number ...

Biggest Brands: Top 100 advertisers 2011

the reduction in spend might just have been a good thing. Phil Hall Head of TV, MediaCom: BT joins Sky ...

The Year Ahead

of the industry's leading thinkers to share their views on what the coming year will bring. PHIL THOMAS ...

Reality's new dimension

apps at parties. For the latest examples of augmented reality, visit Andrew McCormick's blog at http ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.