Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...
Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a
Brand Health Check: Baileys
01 Mar 2012 | by Gemma Charles
's European president, Andrew Morgan, blamed a 2% fall in UK value sales on its strategy of pulling back ...
Mars UK to enforce 'calorie cap' across chocolate lines
14 Feb 2012 | by Gemma Charles
year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...
Premier Foods readies £10m TV campaign
14 Dec 2011 | by John Reynolds
The ads have been created by the creative agency 101, the agency founded by Phil Rumbol, the former marketing director at Cadbury. The campaign is expected to run across TV and other media. More details of the campaign are expected to come out early next year. The activity comes at a difficult ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
