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Children's Food Campaign spoofs Change4Life ads

. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

What it's really like inside Marston's Inns and Taverns

.2m bottles of wine. Derek Andrew MBE is managing director of Marston s Inns and Taverns; Colin ...

Why it pays to play in-store

-er marketing, despite the evidence showing how crucial it is, particularly in a recess-ion,' says Andrew Aylett ...

Brothers mounts holiday cider campaign

Brothers Drinks head of marketing Phil Plowman. This is not just a Christmas push, it is part of our ...

Moodier Britain survey shows less trust in banks and more in supermarkets

, Tesco's financial director Andrew Higgins announced the retailer's plans to enter the mortgage ...

Adwatch review: Aldi

-worth of flip-charts to prove this - is not a thing. Value, it seems, is an equation. So how does Phil Vickery ...

The Week in marketing: 11 November 2008

remit of Evelyn Webster, managing director of IPC Connect. Really Useful tie-up Andrew Lloyd Webber ...

Tesco aims to fill 'trust gap' in personal finance

As the banking sector comes to terms with the nationalisation of its leading players, Tesco's financial director, Andrew Higginson, said that it is looking to enter the mortgage and current account ... position.' Phil Hawkins, managing director at financial specialist marketing agency The Gate, believes ...

Brand Health Check: Ribena

. So, how can Ribena reinvigorate itself? We asked Andrew Marsden, a brand consultant and former ... handles the Danone Waters business. Andrew Marsden brand consultant, Andrew Marsden Consulting First ...

Branding: FSA policy shift to affect labelling

Frozen seafood brands are set to feel the biggest impact, with the FSA now committed to retracting its previous advice that consumers should eat at least two portions of fish a week. The change in policy is also likely to affect meat and dairy production. Andrew Knowles, managing director of design ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.