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Yorkie makes shift from 'not for girls' positioning with new TV ad

to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...

Morrisons 'Jubilee' by DLKW Lowe

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

Old El Paso readies Jubilee-themed campaign

Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...

Kerry Foods marketing chief Chapman joins Kraft

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

at its Hatfield distribution centre and speculation that the departure of finance director Andrew Bracey ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp

Jammie Dodgers 'Dodgers number 1' by VCCP

by Andrew Aradipiotis. It was directed by Roderick Fenske through Hungry Man. ...

Food Freshness Technology chooses College Hill for corporate brief

partners are currently under review. Andrew Vincent, a senior consultant at College Hill, said: It s a ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

. Health Secretary Andrew Lansley said: "This pledge is just the start of what must be a bigger, broader ...

Engine Group does 'pop art' cover for this week's Marketing

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.