CREATIVE STRATEGY: AKT uses fame and the famous in a good cause
28 Jun 2011 | by Simon S Kershaw
by Andrew Hayden Smith, Sam Fox, Paul O Grady, Sue Perkins and Kieron Richardson, acting as people who beg ...
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by Andrew Hayden Smith, Sam Fox, Paul O Grady, Sue Perkins and Kieron Richardson, acting as people who beg ...
The BR 200 (101-150) Rank Blog Brandwatch value Twitter RSS 101 Influential marketing blog 3241 102 Greenormal 3226 103 Paul Isakson 3145 104 Andrew RH Girdwood 3089 ...
's donor acquisition scheme. Save the Children has also used Partners Andrews Aldridge, Proximity and EHS ...
. Andrew Barton, the head of relationship marketing at Oxfam GB, said: "We have some ambitious plans ...
The charity has worked with a number of different agencies over the past two years across its fundraising, donor acquisition and retention. Last year, Whitewater was appointed to reinvigorate its donor acquisition through creative activity and by testing different media. It replaced Partners Andrews Aldridge ...
Partners Andrews Aldridge has been appointed by the Department for Work and Pensions to handle its
Normal 0 The 'Mr 10%' campaign picks up on comments made by Conservative shadow health secretary Andrew Lansley which indicated his party would cut public spending by 10% across most government departments. It is designed to drive Labour supporters to a new section of Labour's website where they can ...
The agency landed the business following a pitch against Partners Andrews Aldridge and Gyro. There is no incumbent on the account. GCHQ first called a pitch for its direct marketing business in January, led through the AAR. EHS will now create business-to-business campaigns to help promote best practice ...
holiday period. Phil Whitehouse, programme director of The Team, said: "Working with Mrs Sew Sew on her ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.