Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?
28 Apr 2010 | by Staff
for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
Andrew Lansley says: 'Our focus should be on educating people about what constitutes a good diet or bad ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
Veteran marketer Andrew Marsden believes the new set of codes governing advertising that were unveiled this week represent the most important changes in a decade. 'Every single marketing person and every agency in the UK has got to get a copy of this and become intimate with it as soon as possible ...
The week in marketing
20 Jan 2009
by Welsh comedian Rhod Gilbert. The campaign, created by Wieden & Kennedy London and Partners Andrews ...
Buscombe exits AA for press complaints role
18 Nov 2008 | by Lucy Barrett
Buscombe, who will exit at the end of March, has been at the AA since the beginning of last year. Although she was never expected to remain as long as her predecessor, Andrew Brown, who held the post for 13 years, the brevity of her tenure has surprised the industry. The departure of Buscombe coincides ...
Richard Dawkins-backed ad campaign by atheists highlights rise in religious advertising
28 Oct 2008 | by Miranda Fitzgerald
of education and public affairs, Andrew Copson, claims the catalyst for its recent activity was a 'big bus ...
Iceland launches milk carton initiative for missing people
23 Oct 2008 | by Alex Brownsell
Andrew Gosden, who ran away from his Doncaster home in September 2007. Iceland has made over 130 missing ...
Branding: FSA policy shift to affect labelling
21 Oct 2008 | by Alex Brownsell
Frozen seafood brands are set to feel the biggest impact, with the FSA now committed to retracting its previous advice that consumers should eat at least two portions of fish a week. The change in policy is also likely to affect meat and dairy production. Andrew Knowles, managing director of design ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
his new role in December, and will report to Andrew Morgan, the company's European president. Jaffa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
