Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
." Andrew Fisher, chief executive of Shazam, discussed results from the ITV partnership with Pepsi ...
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Andrew Freddie Flintoff attempting to master an extreme downhill drop-off on a mountain bike with UK ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
Andrews Aldridge, Woo Communications and Liquid Communications. Winners and Losers in the betting shops ...
Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum
10 May 2012
, especially when brands get it wrong, and is testament to their commitment to get it right. YES - Phil ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
, ‘The Keepy Up Challenge’, features World Freestyle Football Champion Andrew Henderson teaching ...
The myth of the ageless society
19 Apr 2012 | by David Benady
relief. Holland Barrett's marketing director, Phil Geary, points to the brand's customer magazine ...
Marketing the Queen: brands face a Diamond Jubilee balancing act
05 Apr 2012 | by Rachel Barnes and Matt Chapman
,' explains Phil Smith, whose job it is, as commercial director of the Thames Diamond Jubilee Foundation, to secure corporate sponsorship and market the event. Click here for Q A with Phil Smith, the Queen ... are working for an event that will become part of royal history,' he explains. 'Phil is our client, but he has ...
Facebook chiefs advocate fan value over numbers
30 Mar 2012 | by Sarah Shearman
, according to Andrew "Boz" Bosworth, director of product engineering at the social network.
Brands must be authentic storytellers on Facebook, say execs at fMC
29 Mar 2012 | by Sarah Shearman
of business at marketing partnerships at Facebook; Rob Horler, chief executive of Aegis Media; and Andrew ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
