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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

for Kit Kat has a lasting effect or just becomes a minor blip on an econometric model. NO - ANDREW ...

Boots hires LIDA to £15m CRM account

The retailer in August called a review of the CRM programme with Proximity London, Partners Aldridge Andrews and LIDA pitching for the business at the end of October. The incumbent, then Craik Jones did not re-pitch for the business and it later emerged the agency would be folded into sister agency ...

Moodier Britain survey shows less trust in banks and more in supermarkets

, Tesco's financial director Andrew Higgins announced the retailer's plans to enter the mortgage ...

Adwatch review: Aldi

-worth of flip-charts to prove this - is not a thing. Value, it seems, is an equation. So how does Phil Vickery ...

Will retailers be lonely this Christmas?

, not just low cost,' says Andrew McGuinness, chief executive of ad agency Beattie McGuinness Bungay ... . Aldi has even signed up TV chef Phil Vickery; traditionally, discounters do not spend much on marketing ...

The Marketing Profile: Phil Geary of Holland & Barrett

trading estate in Nuneaton, you can see Phil Geary's house. The 37-year-old marketing director of the UK

Holland & Barrett in fresh ad strategy

director Phil Geary said it is moving away from major rolling discounts. 'We were doing huge numbers when a ...

Marketers build brand 'me' to promote their careers

to work with people who can make the agency famous through great work,' he says. Andrew Marsden: ultimate spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing director Andrew Marsden is one of the UK's most high-profile and outspoken marketers. He defines himself ...

Tesco's discount gamble

every last penny and always on the lookout for a bargain. Andrew Challier, managing partner at Billetts ...

Andrew Walmsley on Digital: Ensuring Christmas cheer

- what chance do I stand? - Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... CHRISTMAS ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.