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Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

08 Feb 2012 | by John Reynolds

In January this year, Kraft unveiled plans to combine its Cadbury chocolate and Philadelphia Light brands and launch a chilled chocolate spread. The 'Choccy Philly? Be Silly' marketing campaign ... . The launch of Philadelphia with Cadbury in the UK follows the launch of Philadelphia with Milka in other ...

Tom Pilla: Spreading the word

12 Jan 2012 | by Sara Luker

and comms at school in Philadelphia, Pilla volunteered to work on Republican candidate Joe McColgan's bid ...

Kraft to axe 200 Cadbury jobs

07 Dec 2011 | by John Reynolds

The US company, which owns brands including Kenco, Milka, Philadelphia and Cadbury's Dairy Milk, made a pledge in 2010 not to axe British staff, following Kraft's controversial takeover of Cadbury. The job cuts will hit Cadbury's Bournville factory in Birmingham, along with employees working in North ...

Reality check - October

17 Nov 2011 | by Campaign staff

Vickers BBDO London 3 Philadelphia 145 3 Lynx 161 3 ...

Resist the 'marketing handbag', says Fielding

20 Oct 2011 | by Maisie McCabe

year, soft-cheese manufacturer Philadelphia, chewing gum Trident, and Oreo biscuits. Fielding said ...

Trident gum appoints Saatchi and Saatchi to global ad account

04 Oct 2011 | by Sara Kimberley

brands including Philadelphia, Jacobs, Kenco and Dairylea. Follow Sara Kimberley on Twitter ...

G2 Joshua secures place on Kraft Foods roster

01 Sep 2011 | by Matt Williams

created campaigns for the company's Philadelphia cheese brand. These agencies are unaffected ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

09 Aug 2011 | by Rachel Barnes

that approach in its latest Philadelphia Local heroes campaign, which asked the public for their Philly ...

Kraft to split into two companies

04 Aug 2011 | by Oliver Luft

, Philadelphia cream cheese and Maxwell House coffee, and has estimated annual revenues of $16bn, by the end ...

Kraft Foods reviews Trident global account

26 Jul 2011 | by Sara Kimberley

JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...

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