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Adwatch (April 4) ) top 20 recall: The Guardian

/MediaCom 62 2 ( ) Philadelphia Choccy Philly JWT London/PHD 52 ...

Nike 'hyperize' by Wieden & Kennedy Portland

Airing on MTV, MTV2 and BET the spot features NBA players such as Philadelphia 76er s Andre Iguodala, Cleveland Cavs Mo Williams and Kevin Durant of Oklahoma City Thunder performing a rap. Four cut down 30-second spots will launch later in the month. ...

Kraft Philadelphia 'hair' by JWT

JWT returns to the angel theme for the latest spot to promote Kraft Philadelphia cream cheese. In only 20 seconds, the ad, called "hair", manages to cram in a recipe, a joke and warning about the unexpected effects of getting a bubble perm. Directed by Trevor Melvin and created by Geoff Cousins and Jon ...

Hardee's 'Phillyspeak cabby' by Mendelsohn/Zien Los Angeles

Mendelsohn/Zien Advertising created a spot designed to capitalise on the Philadelphia aspect of the new Philly Cheesesteak Thickburger, while reinforcing the Hardee's overall campaign theme. Real people eat real burgers. If real guys from Philly say the new Philly Cheesesteak burger has authentic Philly ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.