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Proximity and MRM join Kraft pan-European digital roster

include Philadelphia, Oreo, Dairylea, Terry's Chocolate Orange and Toblerone. Last month, Kraft increased ...

Roster agencies on alert as Philadelphia calls DM pitch

Philadelphia soft cheese range..... Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned ... for Philadelphia. Last month, the agency released a new spot that looked at the ways that the cream cheese could ...

The week in Marketing: 28 October 2008

Zilli to front a six-week promotion of its Philadelphia brand. The campaign, created by MediaVest, centres on videos in which Zilli follows a recipe featuring Philadelphia as a cooking ingredient. Each ...

Comedy Central targets women cyclists with DeVito's face

The covers promote DeVito's TV show 'It's Always Sunny in Philadelphia', which airs every Tuesday at 10.30pm on Comedy Central Netherlands. Along with the face of the dimunitive star, who plays a pervy womaniser, the seat covers carry the line "Enjoy the ride!". Boyd Coyner, Modernista!'s managing partner ...

Kraft streamlines European direct roster

creatively." Kraft brands include Kenco coffee, Terry's Chocolate Orange, Philadelphia and Dairylea ...

Kraft works on direct agency shortlist for coffee task

The news comes as the US food giant announces plans to sell underperforming brands including its Bird's Custard, Dream Topping and Angel Delight dessert ranges. The company is looking to focus more heavily on its so-called "power line" brands, such as Kenco, Terry's chocolate and Philadelphia cheese ...

A customer loyalty history lesson

in New York, Philadelphia, Los Angeles and London. Dr Passikoff has 30 years' agency and client ...

DIRECT: Maxwell House to build personality in BTL push

, Philadelphia and Kenco, does not currently have a promotional or direct marketing agency for the Maxwell ...

 

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