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Trident gum appoints Saatchi and Saatchi to global ad account

brands including Philadelphia, Jacobs, Kenco and Dairylea. Follow Sara Kimberley on Twitter ...

G2 Joshua secures place on Kraft Foods roster

created campaigns for the company's Philadelphia cheese brand. These agencies are unaffected ...

Kraft Foods reviews Trident global account

JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...

MRM wins Philadelphia CRM account

Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...-European digital account was for all of Kraft Foods portfolio, which includes Oreo, Philadelphia, Dairylea, Terry's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.