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At a recent D&AD event, I met an ECD who lives in East London. Wisely, she has taken the opportunity of the Olympics jamboree to rent out her house and bugger off on an exotic holiday. Lucky lady.
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...-European digital account was for all of Kraft Foods portfolio, which includes Oreo, Philadelphia, Dairylea, Terry's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...
Philadelphia soft cheese range..... Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much in the discipline in recent years. Philadelphia does not have a retained DM agency as it has historically assigned ... for Philadelphia. Last month, the agency released a new spot that looked at the ways that the cream cheese could ...
LONDON - Kraft-owned soft cheese brand Philadelphia has carried out the first major redesign of its...The new design, which is the most substantial work carried out on Philadelphia's packaging in over ... images of the ingredients below the logo. Philadelphia will extend the new look across the range, including Mini-Tubs and Splendips. Holmes and Marchant managing director Jon Davies said: "Philadelphia ...
Kraft Foods has unveiled a fresh look for its cream cheese brand, Philadelphia. From next month
industry woes continue, also forcing two Philadelphia dailies, the Daily News and sister paper the Inquirer...as Philadelphia Newspapers, which filed for Chapter 11 bankruptcy protection last week, announced it would publish its tabloid Philadelphia Daily News as an edition of sister paper the Philadelphia Inquirer ... in Philadelphia followed Friday's closure of the Rocky Mountain News by EW Scripps. In Boston, The Boston Herald ...
JWT returns to the angel theme for the latest spot to promote Kraft Philadelphia cream cheese. In only 20 seconds, the ad, called "hair", manages to cram in a recipe, a joke and warning about the unexpected effects of getting a bubble perm. Directed by Trevor Melvin and created by Geoff Cousins and Jon ...
, with the news that Philadelphia Newspapers, which owns The Philadelphia Inquirer, has filed for bankruptcy...? The group, which also owns The Philadelphia Daily News and Philly.com as well as The Inquirer, was bought by a group of Philadelphia investors for 562m in 2006. It said that the bankruptcy filing, which ... cash flow. The woes at Philadelphia Newspapers come on hot on the heels of last week's news ...
Kraft Philadelphia has long held a place in the nation's heart as a delicious and creamy "bread ... on positioning the brand as a versatile ingredient; encouraging occasional users to see that: "Philadelphia can ... -2) was strongly endorsed as providing "new news" and the idea of using Philadelphia as an ingredient was appealing ...
Texas Instruments is reviewing its $79 million global advertising account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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