Hotline: UKTV launches ad-funded cookery series
04 Sep 2009
brand Philadelphia. Fronted by the chef Simon Rimmer, the programme, Simon Rimmer's Dinners, will air
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Campaign Media Awards 2009: Cross-Media Sales Team of the Year - Telegraph Media Group - Create
27 Nov 2009
for Kraft Philadelphia in collaboration with the UKTV Food channel and celebrity chef Aldo Zilli. Clients ...
Kraft Foods calls pitch to build first pan-European digital roster
16 Jul 2009 | by Matt Williams
A number of UK shops have been contacted regarding the business, with pitches expected to be held at the end of the summer. The process is being handled by CreativeBrief, and will incorporate all of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ...
Gerry D'Angelo to head up Kraft's European media operations
09 Apr 2009
D'Angelo joins Kraft at the end of June and will be based at the company's European headquarters in Zurich. He will work with Kraft's two media networks, Starcom and Mindshare, which split the work, on brands such as Oreo cookies and Philadelphia. D'Angelo said his decision to join Kraft was fuelled by a ...
Media: Double Standards - Taking female publishing into the digital domain
16 May 2008
signed up for a great summer campaign on getlippy.com and Philadelphia has agreed a cross ...
Kraft reviews £7m Kenco ad business
02 May 2008
years. The agency also holds Kraft Foods' Philadelphia and Dairylea accounts, but, over the past year ...
Kraft opens up pitch for Kenco account
30 Apr 2008 | by Caroline Lovell
formal review of the whole Kenco business. JWT also holds Kraft Foods Philadelphia and Dairylea ...
Media Lifeline: Metro International
02 Nov 2007
, and it even crossed the Atlantic, too, with editions in Philadelphia, Toronto and Santiago, Chile. 2005 ...
Newspapers 'have emotional impact'
04 May 2007
Philadelphia, Shredded Wheat, Toyota and Guinness. ...
Newspaper Advertising: Case study - Philadelphia Light
26 Jan 2007 | by Jan Strubel
Kraft Philadelphia has long held a place in the nation's heart as a delicious and creamy "bread ... on positioning the brand as a versatile ingredient; encouraging occasional users to see that: "Philadelphia can ... -2) was strongly endorsed as providing "new news" and the idea of using Philadelphia as an ingredient was appealing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
