Reality check - October
17 Nov 2011 | by Campaign staff
Vickers BBDO London 3 Philadelphia 145 3 Lynx 161 3 ...
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Reality check - March 2012
26 Apr 2012 | by Campaign staff
However, JWT London's ad for Philadelphia's chocolate variant was in the top five of all three categories in March. The Good Agency's "Lucy" ad for Cancer Research UK topped the "most-remembered" table, while Bartle Bogle Hegarty's Dulux work scored in both the "most-liked" and "most-remembered" tables ...
Trident gum appoints Saatchi and Saatchi to global ad account
04 Oct 2011 | by Sara Kimberley
brands including Philadelphia, Jacobs, Kenco and Dairylea. Follow Sara Kimberley on Twitter ...
G2 Joshua secures place on Kraft Foods roster
01 Sep 2011 | by Matt Williams
created campaigns for the company's Philadelphia cheese brand. These agencies are unaffected ...
Kraft Foods reviews Trident global account
26 Jul 2011 | by Sara Kimberley
JWT will not be included in the pitch. The agency will, however, continue to work on Halls globally and on European brands including Philadelphia, Jacobs, Kenco and Dairylea. A statement by Kraft said its growth strategy called "for innovation across the board, including marketing ...
MRM London partner departs for Carlson Marketing
02 Aug 2010 | by Sara Kimberley
Philadelphia account following a competitive pitch. ...
MRM wins Philadelphia CRM account
30 Jul 2010 | by Sara Kimberley
Kraft Foods has appointed MRM Worldwide to handle its CRM business for its Philadelphia account...-European digital account was for all of Kraft Foods portfolio, which includes Oreo, Philadelphia, Dairylea, Terry's Chocolate Orange and Toblerone. Kraft did not previously have a retained DM agency for its Philadelphia ...
MediaCom leads Thinkbox TV Planning Awards shortlist
20 May 2010 | by Mark Banham
, Starcom Media Vest for Philadelphia and OMD UK for Waterstone's. In Best Use of TV Innovation, MEC ... " Starcom MediaVest - Philadelphia OMD UK - Waterstone's/Film 4 "Great adaptations" Innovation MEC ...
Media: Double Standards - Getting to join your brand's online conversation
07 May 2010
? Philadelphia recently used InSkin to house four recipe videos, and generated more than 80 per cent interaction rates with users who had opened the Philadelphia expandable, with average dwell times of more than three ...
Kraft calls UK media review
06 May 2010 | by Anne Cassidy
as Philadelphia cheese and Kenco coffee, kicked off a market-by-market review of its media arrangements last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
